As a business owner, you’ve probably...March 8, 2016
In addition to enabling people to stay in touch with friends and family members, social media platforms have become effective tools for building brand awareness. According to a 2014 poll conducted by the Pew Research Center, nearly three quarters of adult-aged Internet users are active on social networking sites. That being the case its no wonder so many businesses maintain accounts on social media networks like Facebook, Twitter, and LinkedIn. However, just because you’re using these platforms to promote your brand doesn’t necessarily mean you’re using them properly.
Social Media Grades
Like everything else in life, some people are better at using social media to their advantage than others. There are a number of factors that determine how successful your efforts with social media promotion will be – including the quality of your posts, the manner in which you engage followers, and the frequency of your updates. Unless your attempts at social media marketing produce instant results, it can be difficult to track their effectiveness in real time. This is where social media grading tools come into play. As the name suggests, these tools are meant to grade the success of your efforts and to grow your customer base through social media outlets.
“How does one go about obtaining these grades,” you ask?
Specialized Grading Tools
In light of the considerable leverage social media outlets like Instagram, Pinterest, and Google+ hold with consumers, numerous grading tools, or “social media graders,” have risen to prominence in recent years. Among the most noteworthy are Hootsuite, Semrush, and the HubSpot’s Marketing Grader.
Hoosuite is arguably the most versatile of the three, as it streamlines many social media-related tasks and allows users to effortlessly schedule tweets and Facebook posts days in advance. This convenient tool is also able to produce detailed reports on users’ social media ROIs, providing them with a solid understanding of what’s working and what isn’t. In much the same fashion, Semrush uses follower feedback, share and re-tweet numbers, and other bits of pertinent data to produce progress reports about the users social media efforts. Unlike Hootsuite, Semrush can also generate in-depth reports on competitors’ social media accounts, allowing companies to build off their successes and learn from their mistakes. When it comes to social media, HubSpot’s Marketing Grader doesn’t offer anything you won’t find with the other two programs. However, if you’re interested in expanding your reach beyond social media, investing in this tool may ultimately prove worth your while. In addition to producing social media reports, it assigns detailed grades to your brand’s SEO and blogging efforts.
A Personal Touch
Although the previously discussed tools have a lot to offer, none of them can take the place of a professional organization like DeSimone Global Marketing. Despite the best efforts, SMM tools rely on broad projections and leave considerable room for error. Furthermore, they tell you what you’re doing wrong without offering any bankable advice on how to improve. Conversely, a seasoned marketing company will provide your brand – and its social media efforts – with the individual attention it deserves. DeSimone’s social media management experts are results-driven and understand how to build brand awareness for your company across all of the social media platforms.
These days, no business can afford to ignore the pervasive influence of social media outlets. As AdWeek reports, nearly half of all social media users take purchasing cues from their favorite sites. If you’re serious about maximizing your brand’s social media potential, don’t hesitate to contact DeSimone Global Marketing.